As national manager, African American business strategy corporate communications for Toyota Motor Sales, U.S.A., Inc. Alva is responsible for identifying, developing and implementing initiatives that support Toyota’s 21st Century Diversity Strategy.
Working with Toyota and Lexus field offices, Mason has helped Toyota Motor Sales more than triple its number of minority dealerships since 2001. She serves as the primary liaison between Toyota and the Toyota Lexus Minority Dealer Association, the National Association of Minority Automobile Dealers and she manages the Diversity Advertising Review Panel for Toyota and Lexus. Mason also directs Toyota’s community relations outreach programs with the United Negro College Fund, the Hispanic Scholarship Fund, the Native American College Scholarship Fund, the Urban League, and the ACT-SO activities of the NAACP.
In addition, she is a member of the Advisory Council of the Congressional Black Caucus Political Education & Leadership Institute’s “21st Century Council”. Mason also spearheads Toyota’s relationships with and support of the Congressional Black Caucus, Congressional Hispanic Caucus and the Asian Pacific American Institute for Congressional Studies. A native of Fort Lauderdale, Florida, Mason earned a bachelor’s degree in accounting from Howard University and a certificate in diversity from the University of Houston. A mother of three children, she currently serves as Secretary on the board for the YWCA of Greater Los Angeles. She is past board member of the Los Angeles Girl Scout Council and Millennium Momentum Foundation.